How an online retailer improved digital marketing results by delivering a personal experience with Hallmark cards.

Empowered employees are happier and more engaged, which reduces turnover and increases productivity.

How to tell if your marketing data is statistically significant and what to do with it.

Looking at incremental impact should be a part of every marketer’s data gathering checklist. Fortunately, measuring the incremental impact of direct mail is surprisingly straightforward.

Find out how a billion-dollar fashion retailer delivered a human experience to improve digital marketing results.

Test a Hallmark business greeting card against any top-performing mail tactic you’re currently using. Most likely, Hallmark cards will be opened, read, understood and acted upon better than your existing solution.

Discover how one of the largest mobile networking operators in the United States utilized custom Hallmark greeting cards to deliver a customer appreciation message and offer designed to improve digital engagement.

After The Great Recession of 2008, coupled with the knowledge that it costs seven to nine times more to attract a new client than to retain one, a national financial services company decided to revisit its overall client experience and its impact on retention.

You can almost guarantee that Hallmark cards will be opened, read, understood and acted upon better than your existing marketing solution.

Whether in the form of an appreciation message, a word of encouragement, a condolence or even an apology, employees can engage and truly connect with customers.

To raise the loyalty-marketing bar, Walgreens collaborated with Hallmark to take personalized action on key customer insights and data—using a custom Hallmark greeting card to do the hard work. Emily Miller, who was then category manager of greeting cards at Walgreens Retail Products, wanted to demo…